Search for anything on Google or Bing now and one thing stands out with the returned search results….an ever increasing amount of space is being given to paid ads. This is no wonder really, Google, for example, does make 97% of their revenue from paid advertising! This image of the results page shows what an average user would see on a desktop – all paid ads.
The reality is that all businesses, including those relying on organic search engine optimisation (SEO) strategies, face losing ever more valuable screen ‘real estate’ to paid advertising. Additionally and crucially, more and more people search on mobile devices and this is where Google excels, providing ‘call’ and ‘message’ buttons to make it very easy for searchers to contact advertisers.
That said, even with a well optimised site, realistically, the dominance of Google and Bing means that an increasing number of businesses, even those with decent budgets for content creation, are finding that just relying on monthly organic SEO doesn’t deliver a sustainable ROI to generate new sales leads and maintain online visibility.
This is where PPC can deliver!
How I Can Help
I’m a professional with both practical hands-on business experience and more than 20 years working in the digital industry. I specialise in offering Pay Per Click advertising management services.
I can setup and manage paid advertising for you, generating the increased, measurable, sales leads and brand visibility to grow your business.
I appreciate running a business isn’t 9 to 5 Monday to Friday which is why, I always try to be available so that when you need to contact me, you can *.
Why choose me?
- I’m a Certified Google Ads Partner
- I’ve over 20 years of digital experience
- I know what it’s like running a business
- I’ll invest time to understand your business
- I’ll be there for you outside usual business hours
- I’m happy talking plain English or tech geek
- I keep my rates competitive
It’s not all about me though…
MY PPC SERVICES
Paid Search, Display Advertising & Remarketing
As a qualified Google Ads (formerly Adwords) consultant and Google Partner I manage a portfolio of client’s paid advertising accounts ranging from local shops and businesses to nationwide groups of companies.
With budgets ranging in size from £3000+ per day to £300 per month, in total I manage over £1.6m per year in pay per click account budgets.
Each of my clients bring their own set of requirements, goals and opportunities. My job is to convert these opportunities into profitable and sustainable pay per click campaigns providing a solid return on investment and increased sales leads.
Compared to relying solely on organic SEO, pay per click advertising offers instant marketing opportunities for your business. I have summarised some of the most popular PPC products below.
With monthly account management retainers starting from just £250 per month, even with modest budgets, it still pays to leave the management to me and leave you free to concentrate on your business.
Get Visibility for Searches Relevant to Your Business!
Paid advertising in the search engine results ensures that your company is visible when people are searching for your products or services. Only pay when someone clicks on your ad to visit your website.
Google Display Network
Reach Customers Across the Web.
Display advertising can help build awareness, increase campaign reach and drive conversions across a network of websites on millions of high-quality news pages, topic-specific websites, video sites and blogs.
Remarketing / Retargeting
Target Customers Who Have Already Shown an Interest in Your Business.
Keep your brand visible by remarketing or retargeting to people who have previously visited your website. Increase the conversion potential with text and image ads across the web.
Advertise on YouTube
1.3 Billion People use YouTube and Watch 3.25 Billion Hours Per Month.
Take advantage of these incredible YouTube user and video viewing statistics and use topic categories and keywords to display text and image ads on channels and videos where your customers spend time.
Google Ad Grants
£6,000.00 Per Month of Click Costs Courtesy of Google!
Google offers grants of up to £6,000.00 (US$10k) per month to non-profit organisations to help them extend their marketing reach and gain visibility for their cause. Contact me if you have questions on the eligibility criteria.
Bing & Yahoo Network
Google’s Not the Only Network!
With similar features to Google, you can advertise on the Yahoo! / Bing network in search results and also display text or image ads on websites owned by Microsoft, Yahoo! or syndicated partners.
Competitive Rates & Professional Service
To keep your monthly budget forecasting consistent and also my billing transparent, rather than charge a percentage of spend or some other combination I charge a flat fee based on the amount of my time and expertise required to build, maintain and grow a profitable PPC campaign. Actual ad click costs are billed by Google or Bing directly to you.
My minimum monthly retainer pricing for PPC management is £250 (excl. VAT) which, depending on the size of your account, could cover everything, with the exception of the ad clicks themselves.
If you have a larger, more complex, account requiring more of my management time, the same applies, I’ll charge a flat fee based on the amount of my time required on the account.