I believe that PPC is a highly effective and measurable channel to generate sales leads and visibility for almost all types business. It does require time and money but increasingly businesses are deciding this is time and money well spent! Let me summarise some of the advantages of PPC…
Getting your message in front of your target market is crucial. PPC allows targeting at a very granular level. This means that you choose the locations (even down to postcode areas if required) in which you advertise and also which particular ad is shown. You can also remarket; track past website visitors to display ads to them as they move around the internet.
Unlike traditional channels like TV, radio and print advertising, ROI for online marketing is highly measurable. PPC is one of the most measurable of all online channels. SEO, in comparison, is getting much harder to measure, with keywords ’not provided’ and ever-increasing personalisation of user’s search results making ROI very inaccurate.
Marketing/Sales resource is a challenge that faces all businesses. To increase offline sales leads you need extra time and people. However with a PPC campaign with a proven ROI you can increase your budget and your leads and profits will increase with it.
For businesses wanting to generate sales leads quickly (who doesn’t!) PPC is a great marketing channel. For startups and businesses new to marketing, perhaps still working on their SEO, it can not only generate leads but also provide valuable data as to what keywords are converting and therefore worth trying to rank organically for too.
If you look at the top paid ads in the search results you’ll see the ad itself and then additional information. These are ad extensions and show for sales and services messages, prices, telephone numbers, text messages, location, reviews, ratings and more. It’s no wonder, as the SERP image above shows, paid advertising dominates search results.
Well structured and maintained PPC campaigns generate sales leads and ROI. With more businesses understanding the benefits of PPC even if your competitors aren’t currently running paid advertising, there is a chance they will soon. Get the edge on your competitors and grab those sales leads before them. Can you afford not to?
I’m a professional with both practical hands-on business experience and more than 20 years working in the digital industry. I specialise in offering Pay Per Click advertising management services.
I am a certified Google Partner and I can setup and manage paid advertising for you, generating the increased, measurable, sales leads and brand visibility to grow your business.
I appreciate running a business isn’t 9 to 5 Monday to Friday which is why, I always try to be available so that when you need to contact me, you can *.
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