Search for anything on Google or Bing now and one thing stands out with the returned search results….an ever increasing amount of space is being given to paid ads. This is no wonder really, Google, for example, does make 97% of their revenue from paid advertising! This image of the results page shows what an average user would see on a desktop – all paid ads.
The reality is that all businesses, including those relying on organic search engine optimisation (SEO) strategies, face losing ever more valuable screen ‘real estate’ to paid advertising. Additionally and crucially, more and more people search on mobile devices and this is where Google excels, providing ‘call’ and ‘message’ buttons to make it very easy for searchers to contact advertisers.
- Just to be clear, I’m not for one moment saying SEO isn’t important, it is, and I always advise my clients that their website should be optimised for organic search for two main reasons; maximising online visibility and improved user experience.
That said, even with a well optimised site, realistically, the dominance of Google and Bing means that an increasing number of businesses, even those with decent budgets for content creation, are finding that just relying on monthly organic SEO doesn’t deliver a sustainable ROI to generate new sales leads and maintain online visibility.
This is where PPC can deliver!
- I believe that PPC is a highly effective and measurable channel to generate sales leads and visibility for almost all types business. It does require time and money but increasingly businesses are deciding this is time and money well spent! Let me summarise some of the advantages of PPC…
- Visibility – Getting your message in front of your target market is crucial. PPC allows targeting at a very granular level. This means that you choose the locations (even down to postcode areas if required) in which you advertise and also which particular ad is shown. You can also remarket; track past website visitors to display ads to them as they move around the internet.
- Measurability – Unlike traditional channels like TV, radio and print advertising, ROI for online marketing is highly measurable. PPC is one of the most measurable of all online channels. SEO, in comparison, is getting much harder to measure, with keywords ’not provided’ and ever-increasing personalisation of user’s search results making ROI very inaccurate.
- Speed – For businesses wanting to generate sales leads quickly (who doesn’t!) PPC is a great marketing channel. For startups and businesses new to marketing, perhaps still working on their SEO, it can not only generate leads but also provide valuable data as to what keywords are converting and therefore worth trying to rank organically for too.
- Space – If you look at the top paid ads in the search results you’ll see the ad itself and then additional information. These are ad extensions and show for sales and services messages, prices, telephone numbers, text messages, location, reviews, ratings and more. It’s no wonder, as the SERP image above shows, paid advertising dominates search results.
- Edge – Well structured and maintained PPC campaigns generate sales leads and ROI. With more businesses understanding the benefits of PPC even if your competitors aren’t currently running paid advertising, there is a chance they will soon. Get the edge on your competitors and grab those sales leads before them. Can you afford not to?
- Scalability – Marketing/Sales resource is a challenge that faces all businesses. To increase offline sales leads you need extra time and people. However with a PPC campaign with a proven ROI you can increase your budget and your leads and profits will increase with it.
ABOUT ME
How I Can Help
Know where this photo was taken?
This is in La Paz, Bolivia in 2006 before setting off to acclimatise on smaller mountains before attempting the ultimate objective which was the huge white mountain behind me called Illimani which is 21,200 feet or 6,460 metres.
Some 15 days later I was stood on the top of Illimani (I’m in the blue) looking down on La Paz.
It was an amazing expedition in an amazing country and memories I’ll always treasure.
I’m a professional with both practical hands-on business experience and more than 20 years working in the digital industry. I specialise in offering Pay Per Click advertising management services.
I can setup and manage paid advertising for you, generating the increased, measurable, sales leads and brand visibility to grow your business.
I appreciate running a business isn’t 9 to 5 Monday to Friday which is why, I always try to be available so that when you need to contact me, you can *.
* unless I’m physically asleep and as you can see, I don’t get much beauty sleep 🙂
Why choose me?
- I’m a Certified Google Ads Partner
- I’ve over 20 years of digital experience
- I know what it’s like running a business
- I’ll invest time to understand your business
- I’ll be there for you outside usual business hours
- I’m happy talking plain English or tech geek
- I keep my rates competitive
It’s not all about me though…
MY PPC SERVICES
Paid Search, Display Advertising & Remarketing
As a qualified Google Ads (formerly Adwords) consultant and Google Partner I manage a portfolio of client’s paid advertising accounts ranging from local shops and businesses to nationwide groups of companies.
With budgets ranging in size from £3000+ per day to £300 per month, in total I manage over £1.6m per year in pay per click account budgets.
Each of my clients bring their own set of requirements, goals and opportunities. My job is to convert these opportunities into profitable and sustainable pay per click campaigns providing a solid return on investment and increased sales leads.
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Annual Managed Adwords Budget
Compared to relying solely on organic SEO, pay per click advertising offers instant marketing opportunities for your business. I have summarised some of the most popular PPC products below.
With monthly account management retainers starting from just £250 per month, even with modest budgets, it still pays to leave the management to me and leave you free to concentrate on your business.
Google Search
Get Visibility for Searches Relevant to Your Business!
Paid advertising in the search engine results ensures that your company is visible when people are searching for your products or services. Only pay when someone clicks on your ad to visit your website.
Google Display Network
Reach Customers Across the Web.
Display advertising can help build awareness, increase campaign reach and drive conversions across a network of websites on millions of high-quality news pages, topic-specific websites, video sites and blogs.
Remarketing / Retargeting
Target Customers Who Have Already Shown an Interest in Your Business.
Keep your brand visible by remarketing or retargeting to people who have previously visited your website. Increase the conversion potential with text and image ads across the web.
Advertise on YouTube
1.3 Billion People use YouTube and Watch 3.25 Billion Hours Per Month.
Take advantage of these incredible YouTube user and video viewing statistics and use topic categories and keywords to display text and image ads on channels and videos where your customers spend time.
Google Ad Grants
£6,000.00 Per Month of Click Costs Courtesy of Google!
Google offers grants of up to £6,000.00 (US$10k) per month to non-profit organisations to help them extend their marketing reach and gain visibility for their cause. Contact me if you have questions on the eligibility criteria.
Bing & Yahoo Network
Google’s Not the Only Network!
With similar features to Google, you can advertise on the Yahoo! / Bing network in search results and also display text or image ads on websites owned by Microsoft, Yahoo! or syndicated partners.
PRICING
Competitive Rates & Professional Service
Retainer Pricing
To keep your monthly budget forecasting consistent and also my billing transparent, rather than charge a percentage of spend or some other combination I charge a flat fee based on the amount of my time and expertise required to build, maintain and grow a profitable PPC campaign. Actual ad click costs are billed by Google or Bing directly to you.
My minimum monthly retainer pricing for PPC management is £250 (excl. VAT) which, depending on the size of your account, could cover everything, with the exception of the ad clicks themselves.
If you have a larger, more complex, account requiring more of my management time, the same applies, I’ll charge a flat fee based on the amount of my time required on the account.
Consulting Pricing
If you’d like to hire me on a consultancy basis please enquire using the button below.